OXTO research
Published July 31, 2026 · every number sourced from public program pages and roundups · free to cite with a link
We pulled commission rates, cookie windows, and program terms for 226 affiliate programs across 23 niches in July 2026. This page is the summary. The per niche breakdowns with source links for every number live on the OXTO deals blog.
Only 21 of 226 programs pay recurring commissions. Almost all are software: Copy.ai pays 45% recurring for year one, Skillshare 40%, Frase 30%, Teachable and Thinkific and Kajabi about 30%, HeyGen 25% for 12 months, ElevenLabs up to 22%. Physical product programs pay once. A 20% recurring subscription usually out earns a 40% one time sale within a year.
| Program | Cookie | Note |
|---|---|---|
| SafetyWing | 364 days | longest we found, travel insurance |
| Rogue Fitness, TestoGen | lifetime | tracked forever per their terms |
| YNAB | 180 days | invite only program |
| Semrush | 120 days | $200 flat per sale |
| lululemon | 90 days | rare for fashion |
| Amazon, Best Buy | 24 hours | Amazon credits the whole cart though |
| Dollar Shave Club | session only | buyer must convert in one visit |
Same niche, wild gaps: Adidas gives 30 days at up to 10.5% while Nike gives 7 days at up to 4.2%. Warby Parker gives 30 days and even pays $0.50 per free home try on signup; Ray-Ban gives 15 days.
| Trap | What happens |
|---|---|
| Midjourney | has no affiliate program at all; every "Midjourney affiliate" site is a third party |
| Notion | program closed to new applicants as of July 2026 |
| DJI in house | pays in DJI store credit, not cash; use a network instead |
| Shopee mother and baby (SEA) | pays zero commission on formula, baby food, bottles |
| Jade Leaf Matcha | average payment time 105 days after sale |
| Kraken referral | paused for maintenance, applications go nowhere |
| Brooklinen | program paused; ran with a 1 day cookie |
| UPPAbaby and premium stroller brands | no program; promote via retailers like Pish Posh Baby (6%) instead |
Pet insurance pays per lead: Embrace pays $36 per lead with no sale needed. Finance pays per signup: SoFi up to $150 per lead, Monarch Money $20 per paid subscription. Meal kits pay flat: CookUnity $25 per subscriber plus $2.50 per repeat order with a 180 day cookie. In Vietnam, bank card CPA offers reach 619,076 VND per approved application.
On the same beauty product, TikTok Shop commissions run 25 to 40% while Shopee base rates run 0 to 3.68% plus brand bonuses. TikTok Shop passed Shopee in Vietnam ecommerce market share during Tet 2026, and its mother and baby category grew 135% in revenue in 9 months.
Data collected July 2026 from public program pages and published roundups, one source link per program, stored with collection date. Rates change often: confirm on the program page before joining anything. We never invent numbers and we never promise income. Full methodology at how OXTO scores deals. Cite freely with a link to this page.
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